Why be content with just being good? At Willoughby, we make good things better.

When something is good, it resonates—you feel it, and it works. We take your vision and elevate it with precision, empathy, and research. Your hard work, crafted with care, deserves to reach its full potential, and we're here to help it thrive.

ABOUT US

At Willoughby Design & Consulting, our leadership is driven by a deep commitment to enhancing your vision. Our Chief Design Officer channels a passion for UX into creating empathetic, transformative solutions, while our strategic partner brings extensive business acumen to guide our operations. Together, we blend creativity with precision, ensuring that the hard work and love you’ve put into your vision are refined and elevated to new heights.

  • Wilson Fujinaga

    Principal / Chief Design Officer
    Every great studio needs a creative core. Ours begins with vision. Meet Wilson, founder and design lead, turning insight, empathy, and curiosity into meaningful experiences.

  • Greg Willoughby

    Partner
    Every great studio needs balance. Ours comes with strategy. Meet Greg, Willeauxbee’s steady compass and business mind, guiding the creative vision with clarity and heart.

  • Daisy-Lou

    Pup-in-Charge
    Every great studio needs a little heart. Ours comes with fur. Meet Daisy-Lou, Willeauxbee’s newest Puppy in Charge, following in the pawprints of our beloved Kingston and Olivia.

Every interaction tells a story. By delving deep, creating scenarios, and mapping out instances, we gain insight into the precise moment when a desire is fulfilled.

Through user interviews, we identify the disconnect between the product and its users, transforming potential failure into success by bridging that critical gap.

Finding inspiration in shapes, words, and sounds unlocks untapped possibilities and fuels our creativity. Design is the essence of this creative process.

How are you

making good things better

making good things better

Let’s Make Good Even Better!

wilson@willeauxbee.com
Washington, DC