https://www.willoughbydesignandconsulting.com/insights daily 0.75 2026-03-21 https://www.willoughbydesignandconsulting.com/insights/the-social-media-crisis-is-not-about-facts-its-about-format-9p2yt monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/d655eebf-9f7d-4e89-b607-902bc62b621a/Pt-2-Making-Structure-Machine-Readable.jpg Insights - Part 2: Making Structure Machine-Readable - Make it stand out How might we make credibility visible when everything is styled to feel true? https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/bb2faf9a-f7b1-4c9f-9b86-9d05a38722ec/Before-After-Scaffolding-Sample.jpg Insights - Part 2: Making Structure Machine-Readable - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/50e0089e-9385-45ae-8968-4d5a5ea79eb0/Viral-clip.jpg Insights - Part 2: Making Structure Machine-Readable - Make it stand out Different versions of the same prediction circulate across platforms, compressing a layered argument into a single viral storyline. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/62bf4d04-938a-44c3-a653-1859fe6b0b62/Sans+Trace.jpg Insights - Part 2: Making Structure Machine-Readable - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/33d22ed1-b1e6-4c4c-8229-13e8ab3a0ba4/Trace+initiated.jpg Insights - Part 2: Making Structure Machine-Readable - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b1c74359-4527-405b-9df1-4f589806d024/Trace+activated.jpg Insights - Part 2: Making Structure Machine-Readable - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.willoughbydesignandconsulting.com/insights/the-social-media-crisis-is-not-about-facts-its-about-format monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/4c8074c9-f5fa-423b-9367-ccdc4f64e714/Scaffolding-banner_2.jpg Insights - The Social Media Crisis Is Not About Facts. It’s About Format. - Make it stand out How might we make credibility visible when everything is styled to feel true? https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/bb2faf9a-f7b1-4c9f-9b86-9d05a38722ec/Before-After-Scaffolding-Sample.jpg Insights - The Social Media Crisis Is Not About Facts. It’s About Format. - Make it stand out Same video. Same creator. Two different outcomes. The difference is structure — not content. https://www.willoughbydesignandconsulting.com/insights/ai-logos-arent-the-problem-the-symbols-behind-them-are monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/76321738-51bd-4c23-bc0e-aa00d6a54b8a/Wrong-AI-Design-Approach_V2.jpg Insights - AI Logos Aren’t the Problem — The Symbols Behind Them Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.willoughbydesignandconsulting.com/insights/friction-and-the-discipline-of-thinking monthly 0.5 2026-03-18 https://www.willoughbydesignandconsulting.com/insights/ai-isnt-killing-creativity monthly 0.5 2026-02-12 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/12649b98-ce4b-4e43-bfc0-4bd4fd967838/AI_Craftsmanship_Essay.jpg Insights - The Case for Reviving Craftsmanship in the AI Era - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/5c86693f-d740-4e38-8f17-a0b19cb40abb/Made+in+Takashimaya.png Insights - The Case for Reviving Craftsmanship in the AI Era - Make it stand out A reverse-engineered non-asset. https://www.willoughbydesignandconsulting.com/insights/blog-fauxartsdesign monthly 0.5 2026-01-06 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/f03e830a-55a6-4742-80d5-10d66b4e3cc3/UX-Decision-Framework-Chart.jpg Insights - Sprint Mode in Two Time Zones: UX Across a Cultural and Technical Divide - Make it stand out This UX decision framework worked handidly for this quick turaround project. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/042da924-5d5c-448e-950e-2c64dbc06bb9/1_zSLftM0D843GK9H5YX_yFg.webp Insights - Sprint Mode in Two Time Zones: UX Across a Cultural and Technical Divide - Make it stand out Yaeko creating one of her many masterpieces in her studio in old Edo https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/d0372980-24fd-418c-afb6-054995ecdf07/complex+to+clear.webp Insights - Sprint Mode in Two Time Zones: UX Across a Cultural and Technical Divide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/33ad6390-0727-461c-9b8d-8ebf3a5fce28/Yaeko%2C+Brian%2C+and+Wilson.webp Insights - Sprint Mode in Two Time Zones: UX Across a Cultural and Technical Divide - Make it stand out Yaeko, myself and Brian, her BF https://www.willoughbydesignandconsulting.com/insights/will-the-future-be-silent-for-some monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/fe80ebf8-ecbe-469e-9ddf-96a56b370c10/Visual+interface.webp Insights - Will the Future Be Silent for Some? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b26417ac-0231-4ba0-8603-67997550506c/When+Alexa+doesn%E2%80%99t+recognize+a+voice.webp Insights - Will the Future Be Silent for Some? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b18a94b4-e2c2-46bd-8bef-1fdd53ad5a97/Alexa%E2%80%99s+halo+light+is+an+underused+design+tool.webp Insights - Will the Future Be Silent for Some? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.willoughbydesignandconsulting.com/insights/category/Cognitive+Insight monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Digital+Atelier monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/UX monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Craftwork monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Social+Media monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/User+Experience monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/AI monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Ethical+Design monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Design+Thinking monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Semiotics monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/UX+Writing monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Design monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Critical+Thinking monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/UX+%2F+UI monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Agile monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Environment+Design monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/System+Thinking monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/Sprint monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/category/RFP monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/Frictionless+living monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/UX+insights monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/Digital+Atelier monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/Craftwork monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/misinformation monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/digital+ethics monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/AI monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/RFP+Proposal monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/Design monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/UX%2FUI monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/Agile monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/Environment+Design monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/System+thinking monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/semiotics monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/social+media monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/platform+design monthly 0.5 https://www.willoughbydesignandconsulting.com/insights/tag/ux+design monthly 0.5 https://www.willoughbydesignandconsulting.com/work daily 0.75 2026-03-21 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1738442907015-A5ARQXHD7ID3Z30U9S3E/main%252Blogo.jpg Work https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1738448175507-JQU74TEDGE09MKQEJRTC/3ccc2f92-d8e6-47a5-9ec2-665b403ada36_rw_1920.jpg Work https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/9f6e41ae-e1e0-4009-830d-deaf016ef350/CollectionArtboard+1+copy+7-100.jpg.jpg Work https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1738443954489-DS1VYGGJFS8WR1OZZO3J/4eb99ec5-1c4d-4faf-af36-0a04bb10641d_rw_1920.jpg Work https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/bba10ed0-2e92-4ee0-9573-192ae80f9fab/68327ec37e745283dd7ace03bdc1409f_V2.jpg Work https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1738443736929-NU55QCTH7ROH9FY5BKHD/87aca5a5-ca91-497a-885d-41abb387fcc2_rw_1920.jpg Work https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1738443421462-8I6CQTNVKPN00OSCKBTT/fc63b543-bb1e-449b-afc0-ad5cbfecd650_rw_1920.jpg Work https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1738444979034-V2TXJHS0VCPUFFFTX8TW/12307400-7bf9-4c14-9185-99fab717e2ae_rw_1200.jpg Work https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/c5383c0a-92aa-4c51-8807-fec9e62271cf/Iphone-opener.jpg Work - Flint Hill High School See how Flint Hill High School refined its admissions journey through targeted evaluation of high-impact enrollment pages. CHECK OUT THE IMPACT STORY https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/4c8240fb-3f89-4680-b85c-fbc9add93a96/Prosperity+Market+Package+1B+Summary_Parent.001.jpg Work - Prosperity Market Explore how Prosperity Market clarified its digital foundation through a structured audit of design, user flow, and performance systems. CHECK OUT THE IMPACT STORY https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/2daf14ce-3796-4cfd-a6c2-2dac11ced6b5/Action-shots-Milliron-080825-15.jpg Work - Milliron DDS & Associates Learn how Milliron DDS & Associates strengthened its digital foundation through focused UX strategy and content realignment. CHECK OUT THE IMPACT STORY https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/861b51fe-5316-4eb7-83b1-3c9021714f47/recylIQ-multi-panels.jpg Work - recyl+IQ Find out how recyl+IQ encourages responsible shopping decisions by helping users make sustainable choices. READ CASE STUDY https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/a07b5612-afd5-4225-ae0e-a4e97826de0d/Screen+Shot+2024-02-26+at+9.40.25+PM.jpg Work - Dufour Collaborative Discover how we boosted our client’s website traffic by over 9,900%, in it’s first month of launch, transforming it from static to stunning! READ CASE STUDY https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/56e3727e-c7fd-4985-9b44-d7419aca5876/Yaeko-Yozan-Kurimata_1.jpg Work - Faux Arts Design See how we transformed a legacy Japanese website into a sleek, modern, user-friendly experience with a scalable template for growth. READ CASE STUDY https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/c4723d71-bb8e-4749-91b2-41ef7cd8b5f9/RD-form-final-mockup_2.jpg Work - Onederlust Come see how we transformed the isolation and stress of adjusting to new locations into a supportive community for digital nomads. READ CASE STUDY https://www.willoughbydesignandconsulting.com/404 daily 0.75 2026-03-18 https://www.willoughbydesignandconsulting.com/case-study-dufour-collaborative daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/fc22c071-cb0d-4d78-9d40-0f34c627b1f4/Dufour+Collaborative+Web+Strategy+-+040122.001.png Case Study - Dufour Collaborative Diagram illustrating the concept of Yin and Yang in logo design, showing steps to create a logo with interlocking lines forming the letter D. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b58abff1-dfea-4866-9b7e-d2b06be5504c/Dufour+Collaborative+Web+Strategy+-+040122.002.png Case Study - Dufour Collaborative Diagram showing the steps of forming the Pacman logo from four squares that fly around and merge into one logo. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/8f440802-a051-40ed-b36f-231e22742d0f/Dufour+Collaborative+Web+Strategy+-+040122.003.png Case Study - Dufour Collaborative Step-by-step visual instructions for creating a logo with the letters D and G using square shapes and lines. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/7da13932-1503-430c-911a-ec3fa5ef4884/Dufour+Logo+Animation.gif https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/186173ff-017a-49cc-bee6-5e86766cddf7/Wireframe-collage.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/ac3e1e24-4766-45d3-a258-29b293e8c938/Wireframe-collage3.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/4c6b098a-295a-4058-bbae-6553b1ffc264/Wireframe-collage.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/e2c32309-5107-4e09-b505-db1953f30061/Dufour+Desktop+HOMEPAGE.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/667ead95-1da8-490b-93f0-f4f61e12a071/Wireframe-collage2.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/ddd58805-f763-4243-80a5-f66ff07479ee/Dufour+Desktop+HOMEPAGE.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/cf17f50f-9121-4344-8e2a-581b272b8449/Training-Docs-1.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/8c3a6499-98c1-4ced-a00b-79982de84c99/9900-increase.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/196e23bc-f3ee-4d6d-a4e6-c8af99677534/564-increase.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/bcffafb7-1610-4af1-98c0-793f1018f957/726.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/96a98707-48e1-479b-b190-0f93a2fee484/Device-increase.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/829a5a5d-8ec9-4cef-85a1-91bd5844f520/More-Devices.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/4d38a590-98c5-4c18-9176-aafdaf3c21b6/Project-Timeline_V5.001.png Case Study - Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/0e1051ef-2e48-422b-9079-e6f00fde5be3/Dufour+Collaborative+User+Research+Case+Study.gif Case Study - Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/315d8526-b548-4e91-9af9-faca5b575bc7/SEO+standing+atm.001.jpg Case Study - Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/7f3f4e19-2eae-4545-8528-14c7736ee668/SEO+standing+atm.001.jpg Case Study - Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/e44ab6ad-a1a1-483f-a422-f17aaff7f5d7/SEO-Graphic_V2.png Case Study - Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/efa4be20-f8c5-4079-9d00-dd9990fee7fa/SEO+standing+atm.001.jpg Case Study - Dufour Collaborative - Make it stand out Dufour ranked low in SEO compared to competitors, highlighting the need for a strategic overhaul. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/d43422be-55e3-4293-ab5c-8ba366cd22bf/Pre-worked-website.jpg Case Study - Dufour Collaborative - Homepage The previous Dufour Collaborative website functioned more like a static print piece than a dynamic, user-friendly digital platform. While visually appealing, it lacked web optimization, making it difficult to scale, update, or engage users effectively. The structure did not prioritize SEO, which significantly limited discoverability and search performance. Additionally, key content was buried in long-scroll formats without clear pathways for navigation, making it challenging for users to find relevant information efficiently. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b84ea2d4-b718-4475-90df-63b09be7f857/Pre-worked-website_Our-Work.jpg Case Study - Dufour Collaborative - Our Work Section: Lack of Hierarchy & Accessibility The Our Work section, intended to showcase the firm’s expertise, suffered from content overload and poor categorization. Projects were displayed in a linear, text-heavy layout, making it overwhelming for users to browse. Without filters or a structured approach, visitors had to scroll extensively to locate specific case studies. This lack of hierarchy not only impacted usability but also diminished the visual storytelling impact that is crucial for an experiential design firm. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/fdf8631a-e68a-426b-9d26-e180d23e5372/Dufour+Collaborative+Web+Strategy+-+040122.001.png Case Study - Dufour Collaborative https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/3279e1e8-0750-4d58-b754-56974990a1f5/DuFour-Logo-Animation-V1+%281%29.gif Case Study - Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/e7bba836-5d81-4c0a-9cc5-803fe50f79b2/moodboard.001.png Case Study - Dufour Collaborative https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/0a043670-aed8-44cc-801b-75d31b53135d/moodboard.002.png Case Study - Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/04e0557e-be50-4fd3-9e1e-7289e3a8758f/Personas-Created_Combined.png Case Study - Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/38a367f3-0ae5-4ac8-9f2f-3ece0a1d5eee/Roneous.001.jpg Case Study - Dufour Collaborative We implemented Roneous' Main Navigation & Search Bar Splash for a streamlined, intuitive experience. The structured nav ensures easy access, while the full-screen search overlay enhances usability and content discovery. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/a998dda6-f2b2-4ab7-b76b-3b0710faacaa/Roneous.002.jpg Case Study - Dufour Collaborative We integrated Roneous' Sticky Navigation to enhance accessibility and user flow. This ensures key pages remain within reach as users scroll, reducing friction and improving navigation efficiency. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/e6003589-11eb-40ad-8c73-0bafe1b8a9ab/Roneous.003.jpg Case Study - Dufour Collaborative We leveraged Parallax Scrolling to create a dynamic, immersive experience. This subtle motion effect adds depth, guiding users’ focus while enhancing visual engagement without overwhelming content. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/6b3cf79d-389c-4bfb-ad38-555df78a7187/single_view.jpg Case Study - Dufour Collaborative We are implementing a full-width hero section with an image overlay to create an immediate visual impact. The centered content ensures a clear focal point, while the semi-transparent navigation and dropdown menu maintain a seamless user experience without distraction. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/51a758a0-f287-4d07-a3f5-f4c549382ff8/Homepage-A_1080.jpg Case Study - Dufour Collaborative - Round 1: Defining the New Vision The first design presentation was a success, addressing most of the pain points identified in our earlier research. While our initial approach included showcasing progress shots to highlight the firm’s process, the client opted against it, citing concerns over confidentiality and the protection of proprietary intellectual property. Despite this adjustment, the redesign delivered a site that was modern, dynamic, bold, and visually striking—a true reflection of the brand’s future aspirations. For the first time, it felt as though the client could see the version of themselves they wanted to become. The design we delivered marked a significant shift in the client’s identity and how they wanted to be seen anew. Their feedback was swift and focused, offering clear direction for the next iteration and setting the stage for an even more refined design in Round 2. Evolving Brand Identity Align their brand identity with their evolved vision and values. Replace bold reds and heavy textures with a refined elegance and new color palette. Balanced modern aesthetics with professionalism. Updated icons and visuals to reflect growth. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/8aa5a3c4-3f48-4e73-add8-f1f2720af95c/Homepage-A_1080_Rnd-2.jpg Case Study - Dufour Collaborative - Round 2: Future-Proofing with Flexibility and SEO Integration In Round 2, we focused on building a digital presence that could adapt to evolving trends and technology while staying aligned with the client’s refreshed brand identity. We leveraged a flexible WordPress CMS, allowing for seamless content updates and scalability without the need for backend redevelopment. We also began integrating SEO metrics directly into the backend: Metadata templates for effortless optimization of new pages. Schema markup for rich search results and better indexing. Optimized content structure to improve crawlability and ranking potential. By incorporating accessibility best practices and preparing for potential future enhancements (such as Progressive Web App functionality), we ensured the site remained legally compliant, usable for all audiences, and adaptable for future technology. This round solidified the site's foundation for long-term success, creating a modern, responsive, and SEO-friendly platform designed to grow with the client’s evolving needs. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/8bff7a10-8adf-4f8f-b9bf-fd13cfbb7c6c/DuFour-Dev-production-%26-SEO-timeline.png Case Study - Dufour Collaborative - SEO Strategy: Ambition vs. Implementation The timeline was designed with an extensive SEO strategy in mind, aimed at maximizing the site’s visibility, authority, and engagement across search engines. This strategy encompassed: https://www.willoughbydesignandconsulting.com/casestudy-recyliq daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661355261848-AJ0CRBX6H67HBTEVGS3N/Miranda-Storyboard.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661355313440-T8LAF59UT02QJ64DJAQ8/Sasha-Storyboard.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661355339054-WGAVM2H76OE1M10JTHA9/Billy-Storyboard.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661360836476-OY948VTK58JWP1RT8F1Q/Miranda-Persona.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661360870894-GVUWZAMF2DRK2R6WNKXG/Billy-Persona.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661430910640-YOQV92KDFPQHSHWT5QZE/Brian.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661431176898-2MBHT8FXLKN82JSB4SG6/James.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661431208485-L0VBX9EKYKG0HQVN2Q2O/Kevin.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661431244278-TSAX1T6P6SW33W4KFYLA/Lilllie.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661431275843-DRI63Z3Q68J99J7YQP65/Miranda.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661431305234-HVI9O4Y24EH85WJ9QAZ3/Pablo.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661434553595-L5S6YFDLNXDDGGFFE8O6/Claire.jpg Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1661607921157-OBLM3I4553LK858TNJ6X/Sasha-Persona.png Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/26df90a5-fa6b-4760-8dcc-5bd2d036bcd0/Recycling-Conundrum.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/da86a1db-94b1-4e2f-9b25-62c928483b4f/Survey-results-1.5.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b8396de2-a38f-44e2-b8c6-e20a69e1931c/Key-Takeaways-1.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/31611de4-5ac5-4b0b-a4f8-072eadd4ac79/Competitive-analysis.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/d8799805-424f-457c-860e-369a85da14f7/MindMapping-Overall-Goal.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/6bbef89f-a40e-4372-9882-d3bab5289751/MindMapping-Macro-Forces.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/c8d71217-5df4-4f7a-b1f2-fef1a152df84/MindMapping-Recycling-App.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/afea38b7-54eb-4ac0-b19b-a881677ddcfc/MVP.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/6c7bea84-3e6e-437c-87ad-6ffc354a8b11/Purchase-Journey.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/e09dfe59-8fb6-4cc4-a0d0-5527f9b94d95/User-Journey.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/d2da7c32-51d6-4be3-aa09-5f2d4f167e02/Pain-points.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/f9b56353-67d7-4391-848a-7a0194d998d5/RecylIQ-Low-Fidelity.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/f3d6aa71-7898-4bbe-ae1b-3264505d8613/IA.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/500505cc-686e-435b-8b03-205c4802d297/red-route.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/e0a53434-da6e-4acb-a5d3-5d29bd998198/Participants-knowledge-base.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/95a5b69c-cce8-449a-b571-8c0b79131ac1/onboarding-flow_solutions.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/aa2dfbb7-b3a1-4f32-823a-e375cc53bc93/scanning-flow-solutions.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/eca42e46-f1b6-4397-b0cd-c1b9fef28465/receipt-history-solutions.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/d7fe6e7c-3634-43b5-9bf8-adec10b6ea54/Annotation.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/d60322b1-f956-4a1a-8171-a8491c940aab/Instagram-post.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/82ff9038-4bd0-40ea-ac82-b7d9dce4c977/Round-2-findings.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/4c3e21bf-3f69-4936-a007-6d347a9f7b93/HiFi-Onboarding.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/feea1053-da7a-43ec-a522-b8ee27b8b1b1/HiFi-Scanning.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/28ee2121-7ee0-4142-9e31-376dfdebacbc/HiFi-Receipt.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/257f1a13-21cd-4c8d-9369-6d495e260fdc/HiFi-Activity.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/f4582063-176b-4b61-ab14-b8813bc38bb3/Activity-change.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/2e343f06-39e2-4ecf-b432-8f03e26d2a26/recyl%2BIQ-logo.png Case Study - recyl+IQ app https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/018c7f53-81e3-4d07-9657-899bdc67ac25/Recyclic-Project-Timeline_V2.png Case Study - recyl+IQ app - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.willoughbydesignandconsulting.com/contact-1 daily 0.75 2026-03-21 https://www.willoughbydesignandconsulting.com/faux-arts-design daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/0b941379-a68f-461b-83cd-e46f29070507/Faux-Arts-Design-logo_SM.png Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/45c57bb4-8eaa-454f-a0ab-0e0c51d1faf6/Project-Timeline_V4.png Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/19f96c74-448c-4362-a353-b7887b162577/UX-Decision-Framework-Chart.jpg Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/2c83ac27-0b2c-467e-9dc6-edaaabfc6d8f/Website-Comparison-today_4.png Faux Arts Design - Make it stand out A stark contrast in design philosophies: Yahoo Japan’s dense, information-heavy layout vs. Yahoo USA’s clean, streamlined experience. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/ad2c7bea-4f7b-413b-8142-a5e6d3f81e99/IMG_8638.png Faux Arts Design - Mood Board & Visual Inspiration To guide the design direction, I curated a mood board that balanced organic textures, earthy tones, and structured minimalism. The selected imagery helped define the aesthetic tone I was aiming for—a fusion of Japanese craftsmanship and modern digital elegance—while ensuring a seamless, intuitive user experience. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/f81310d6-26c5-42b4-865c-12a55b13dc8e/low-fidelity-sketch.jpg Faux Arts Design - Wireframing & Content Structure Based on this inspiration, I sketched a low-fidelity wireframe (see sketch below) outlining the core layout: Hero Section – A striking visual introduction that immediately establishes Yaeko’s artistic identity. Artist Statement – A concise yet evocative expression of her artistic philosophy. Mural Technique Overview – Educating decision-makers on her unique process. Installation Showcase – Large-format images of her most impactful works. Client Logos – Establishing credibility and breadth of experience. Downloadable Artist Resume – A comprehensive PDF takeaway for offline review. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/29072cbf-bada-4866-856d-1bc7f378f5a4/20YRS-IMAGES-BG.png Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/de7fde40-d5a5-4438-9ec5-e470f7fb6514/ABOUT-US-%E2%80%93-Faux-Arts-Design-02-01-2025_12_50_PM.png Faux Arts Design - Before: Dense, text-heavy layout with unclear hierarchy Key Challenges Identified in the Original Site: Text-heavy layout made it overwhelming for users to find key information. Lack of visual hierarchy resulted in a cluttered experience, diminishing the impact of her artistry. Navigation complexity created friction in user flow, making it harder for potential clients to explore her work. Not optimized for global audiences, limiting accessibility and engagement outside of Japan. The goal was to modernize the experience without losing Yaeko’s artistic identity, creating a sleek, responsive, and high-impact digital presence tailored for international RFP reviewers. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/ec814862-6a06-44d8-9bf5-720c7de883c1/Yaeko-Yozan-Kurimata-12-12-2024_05_27_PM.png Faux Arts Design - After: Refined, minimal design for clarity and global accessibility. How We Solved It: Refined, minimal design → Inspired by Japanese aesthetics + global UX best practices. Single-scroll storytelling format → A digestible, immersive experience for RFP reviewers. Seamless cross-device compatibility → Optimized for desktop, mobile, and tablet. Intuitive structure → Guiding users effortlessly from introduction to credentials. Future-proofed for scalability → Can evolve into a full portfolio site post-RFP submission. This transformation didn’t just refresh an outdated site—it redefined Yaeko’s digital presence, making it modern, accessible, and globally competitive. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/0b7c9be8-413a-43c4-8c9d-1703e6de883e/Proposed-vs-Decided-work.jpg Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.willoughbydesignandconsulting.com/about-1-1 daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1660077077455-ZFQQREXC8UT185S65XSM/teton.jpg Meet Wilson A man standing outdoors in front of snow-capped mountains with a field and forest behind him. He is wearing a baseball cap, sunglasses, a light blue shirt, khaki shorts, and outdoor shoes. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/81c7523e-569d-444f-a6de-85e286c2f95c/tumblr_mfvmt03JeC1qzt4vjo1_500.gif Meet Wilson Close-up of rain falling at night with dark background. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1659990624856-XAI1WXSQ3Q9W26DXM6KT/CIMG2810.jpg Meet Wilson Wooden owl sculpture with painted eyes and beak, sitting on a wooden surface against a green wooden wall. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1659997336667-WLGSK7V4M4TVEWC31G5M/68327ec37e745283dd7ace03bdc1409f_V2.jpg Meet Wilson Lego model of a tall green bottle with white block letters spelling 'RECYCL' vertically. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1659991629642-H0E872PDUNL1U1Y7TQPC/IMG_1707.jpg Meet Wilson A tall stack of rocks balanced on top of each other on a hillside with dry grass, overlooking a body of water and distant islands under a partly cloudy sky. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1659997177445-84PHOY8923KJHFAWSX04/CIMG3016.jpg Meet Wilson Close-up of a grassy field with patches of small purple flowers and slight undulations in the terrain. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1660073963840-DINAR9F8UDDKN8BO7JB1/sailboat.jpg Meet Wilson A fishing boat named 'Salty Dog' resting on the sandy shore, with the flags of the United States and North Carolina flying high under a partly cloudy sky. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/103b73be-06ad-46fe-b844-14cfa31a6236/computer+life.jpeg Meet Wilson A collection of colorful stickers on a surface with a pair of orange sunglasses with red lenses placed on top. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b04b9c43-eb11-43ea-b27e-966657df0e7f/greece.jpeg Meet Wilson A view of a blue lake surrounded by tall, rugged rock formations under a partly cloudy sky. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1660074334011-VGZ3K0B0ULV4Z3HP4QAF/castle.jpg Meet Wilson Castle with turrets and battlements surrounded by well-maintained garden with bushes and flowers, blue sky with scattered clouds. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b93b62bb-bcb6-4aea-85a3-a3f0b8aa2db3/snow.jpeg Meet Wilson Close-up of a person's sleeve with snowflakes on dark blue fabric and a brown leather jacket. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/a3dc8bdf-97b9-4fb6-be3f-a4049b66f92a/sunset.jpeg Meet Wilson Blurred image of a sunset with the sun near the horizon, sky in shades of orange, pink, and yellow. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/04abf7a8-adc3-442c-9803-df7ca1120e46/me+in+Voss.jpg Meet Wilson A person squatting on a rocky shoreline next to a calm lake, with mountains and cloudy sky reflected in the water. https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/c432f42d-4610-42a4-8bdd-e4a4b0f2c325/332785672_1347720212628064_5382429265126933321_n.jpg Meet Wilson - Hola, I’m Wilson I am inspired by the UX process of tackling complex problems that are unknown, and by understanding the human needs involved in discovering a solution through empirical research and analysis. I do this by taking a hands-on approach to immersing myself in the user’s experiences, motivations, and frustrations, through engaging and observation of behavior, prototype testing, and iteration. My process is centered on empathy. https://www.willoughbydesignandconsulting.com/willoughby-design-and-consulting-1 daily 1.0 2026-03-22 https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b1d598aa-93cd-4ba2-a2c4-4c225a754926/Dark-Grey-w-white-BG.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b155eccb-9a81-4ef5-a24f-4bd94490693c/332785672_1347720212628064_5382429265126933321_n.jpeg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/2082b8a1-e310-4d74-a7ee-34387b7f1e95/330249748_1612889662515783_5792397228325472734_n.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/b06234a3-d69e-4d7d-bbdd-63f9cfe68580/Daisy-Lou.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/6b6e5563-51db-4762-aeec-8e726c469dcb/high-fidelity-prototype.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/67d10727-bb1b-408c-91e6-d1b7f9cab090/Dufour.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/bc46a928-c538-44ea-b73b-cf61aaac21e7/RD-form-final-mockup_2.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/9f6e41ae-e1e0-4009-830d-deaf016ef350/CollectionArtboard+1+copy+7-100.jpg.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/56e3727e-c7fd-4985-9b44-d7419aca5876/Yaeko-Yozan-Kurimata_1.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/bba10ed0-2e92-4ee0-9573-192ae80f9fab/68327ec37e745283dd7ace03bdc1409f_V2.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/45d70919-908e-429c-8071-b01c0943c07c/CollectionArtboard+1+copy+17-100.jpg Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/32394aed-70ab-40b9-b5c9-19b9f9b5244a/Brooks_GTS_UGC_Gif_PRODUCT_01_v003-20200131_840x840.gif Home https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/c93921f7-86fb-481d-9153-12c381481063/Willauxbee-circles-orange-red.png https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/a0fe19a4-9022-4c81-a90c-a55d40ed761d/Digital-Nomad-Guide-%284%29-8.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/1459fc3e-cbab-4d74-9124-8fc6d4e9ae7f/PM-1.jpg https://images.squarespace-cdn.com/content/v1/62eec5427313036e955899fd/5f100afc-b14a-4e82-92f8-aa6c50dc9736/Binnacle-1.jpg