Most things don’t break on the surface. They come undone at the seams.

We fix what others overlook.

Explore our work

DUFOUR SITE REBRAND

Increased organic visibility by 9,900% post-launch

MILLIRON DDS WEB 2.0

Modernized the website, bringing clear structure and voice.

PROSPERITY E-MARKET AUDIT

Restructured content to make the site easier to navigate and decisions clearer.

FAUX ARTS DESIGN RFP SITE

Reworked a rigid structure, making the site clear and ready to grow.

When something works, you feel it. Everything makes sense. Nothing gets in the way.

Most of the time, that’s not the case. Things look right,
but don’t quite work.

We bring structure, clarity, and a point of view.

Come talk to us.

ABOUT US

Willoughby Design and Consulting is built on one premise: clarity first, then everything else.

Good UX starts with empathy. Understanding real people, real friction, and what it actually takes to make something work. Wilson leads that work through strategy and design, heading a focused team on every engagement. Greg grounds it on the business and technology side, making sure ambitious ideas are built to last.

Daisy Lou is Pup-in-Charge and is very serious about making good things better.

  • Willoughby Design & Consulting Principal Wilson Fujinaga

    Wilson Fujinaga

    UX Researcher & Design Strategist
    Focuses on system-level UX, content architecture, and identifying where friction breaks the experience.

  • Willoughby Design & Consulting Partner Greg Willoughby

    Greg Willoughby

    Business Strategy & Operations
    Ensures decisions hold up across business, technology, and long-term viability.

  • A small black, tan, and white Pomeranian puppy lying on a gray floor next to a black metal pet crate.

    Daisy-Lou

    Pup-in-Charge
    Keeps things in check. Takes the role seriously.

Screenshot of survey results with pie charts and questions related to the Oneerlust app, including data on usage likelihood, differentiation from similar products, realism, ease of use, and recommendation likelihood.

By mapping flows, content, and decisions, we make sense of complexity and bring clarity to how everything connects.

Whiteboard with sticky notes and handwritten notes about SEO and website optimization, next to a person working on a laptop at a cluttered table with drinks, sunglasses, and pens.
Photograph of a vintage coin-operated binocular viewer with a brass finish, mounted on a wooden post with a round base. The viewer has two red and blue aim balls attached to arms on either side.

We look beyond the surface to identify where things break, stall, or don’t make sense, uncovering the gaps between intention and experience.

From structure to execution, design brings it together, shaping experiences that are clear, cohesive, and built to work.

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Let’s Make Good Things Even Better!

wilson@willeauxbee.com
Washington, DC