We write about what we notice. Structure, friction, format, and why small things matter more than they should.
The Social Media Crisis Is Not About Facts. It’s About Format.
We keep arguing about facts online. But what if the real issue isn’t the facts at all? What if it’s the way everything is formatted the same? Opinions, research, personal stories, bold claims — they all look identical in the feed. When everything looks equally authoritative, it starts to feel that way.