We write about what we notice. Structure, friction, format, and why small things matter more than they should.
When Your Client’s AI Slop Becomes the Creative Brief
What happens when a client arrives with an AI-generated design they already love? A seemingly straightforward assignment becomes a reconsideration of creative authority, client relationships, and the enduring value of craftsmanship. Perhaps AI isn't replacing designers so much as changing who gets to sit in the director's chair.