We write about what we notice. Structure, friction, format, and why small things matter more than they should.
When Your Client’s AI Slop Becomes the Creative Brief
What happens when a client arrives with an AI-generated design they already love? A seemingly straightforward assignment becomes a reconsideration of creative authority, client relationships, and the enduring value of craftsmanship. Perhaps AI isn't replacing designers so much as changing who gets to sit in the director's chair.
Part 2: Making Structure Machine-Readable
We keep blaming user error for what is shared online. But what if the real issue isn’t user error at all? What if it’s the structure that allows it to spread like wildfire? Claims, opinions, verified reporting, and speculation all move through the same frictionless feed we call social media. When everything is presented the same way, how are we to discern fact from fiction?
