AI Logos Aren’t the Problem — The Symbols Behind Them Are
AI, UX, Semiotics, Design, System Thinking Wilson Fujinaga AI, UX, Semiotics, Design, System Thinking Wilson Fujinaga

AI Logos Aren’t the Problem — The Symbols Behind Them Are

We’ve mistaken AI logos for harmless design trends.
When artificial intelligence is repeatedly symbolized as glowing brains, neural networks, or sentient light, branding begins to shape public understanding. Over time, AI symbolism does not just decorate technology. It influences how we interpret its capabilities.

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Friction and the Discipline of Thinking
Wilson Fujinaga Wilson Fujinaga

Friction and the Discipline of Thinking

We’ve mistaken smoothness for safety.
When friction disappears, responsibility shifts to the user — often without the training to carry it. Over time, we don’t lose intelligence. We simply exercise discernment less often.

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